Dr.  MUDDASSAR  SARFRAZ
Zhejiang Shuren University,  China

Title: Digital Transformation and Technology Value Creation: A Blockchain-Driven Framework for Sustainable Performance in the Fourth Industrial Revolution

Abstract:

Achieving digital transformation and sustainable dominance has become a significant challenge for many businesses. Digital transformation and digital technology value development are critical to the firms’ sustainable competitive performance. This research contributes to a deeper understanding of how digital transformation and associated technologies can drive sustainable competitive performance, emphasizing the importance of digital capability, business digitization, and blockchain technology in achieving long-term business success. A quantitative analysis was conducted on data obtained from 339 participants through structured questionnaires. The sample comprised professionals representing a diverse range of industries, with a stratified random sampling technique employed to ensure balanced sectoral representation. Advanced statistical methods, including regression analysis and mediation/moderation tests, were utilized to evaluate the interrelationships among the variables. Digital technologies' value development influences sustainable competitive performance, digital capability, and business digitization. Digital capability mediates the relationships between digital transformation and sustainable competitive performance and between digital technologies' value development and sustainable competitive performance. The moderating effect of blockchain technology adoption also positively affects the relationships between digital capability and sustainable competitive performance, business digitization, and sustainable competitive performance.

Keywords: Blockchain Technology; Digital Transformation; Sustainable Competitive Performance; Technology Value Creation; Manufacturing Sector; Fourth Industrial Revolution

Biography:

Dr. Muddassar Sarfraz holds the position of Assistant Professor within the School of Management at Zhejiang Shuren University, People's Republic of China. In addition, he is a member of the Research Center for Engineering and Management at the Politehnica University of Timisoara, Romania. After completing a prestigious post-doctoral fellowship in business administration at Hohai University, he has gained considerable experience as a researcher and lecturer at various prominent institutions.  

Dr. Sarfraz has taught a diverse range of subjects, including business research methods, business management, corporate social responsibility, business strategy, organization behaviour, project management and strategic management. His reputation as a keynote speaker at national and international conferences further highlights his expertise and influence in the academic community.  

With an impressive publication record, Dr. Sarfraz has published over 200 papers to international academic journals and conferences, showcasing his dedication to advancing knowledge in his field. In addition to his scholarly contributions, he holds editorial positions as an associate and guest editor for numerous journals, as well as serving on the editorial boards of several others. Dr. Sarfraz's professional affiliations include memberships in the British Academy of Management, Chinese Economists Society, World Economic Association, and the American Economic Association. Furthermore, he represents Pakistan as an ambassador for the International MBA program at Chongqing University in the People's Republic of China.